I find the spark inside your brand, shape the story and turn it into creative direction and content people actually want to pay attention to.
The interesting stuff is usually already inside the business. The founder obsession. The process. The rituals. The strong opinions. The details everyone inside the brand has stopped noticing.
That’s the bit I’m interested in finding.
One focused day inside your business.
Capturing the people, process, product and personality that make the brand feel alive. Deliverables include edited reels, brand imagery and a b-roll library, delivered within a week.
Perth + travel Explore Content in a Day ›For brands wondering what I’d do with theirs.
A remote creative deep dive. I review the brand, work out what’s blending in, then map the content territories, stories, visual direction and ideas I’d take forward.
Worldwide / remote Book the Brand Edit ›A focused education session.
We create a valuable content asset around what your audience actually cares about, then build the system so your team can keep using the idea across social, email and beyond.
Worldwide / remote Explore the workshop ›For brands who have outgrown how they show up.
I come inside the business, find the spark and shape the bigger creative world around it. Creative direction, brand story, content territories, campaigns, founder storytelling and visual direction.
From $10k / Application only Start a conversation › See what’s involvedI don’t just look at the product. I look at the world that could exist around it.
Come in. Find the spark. Make it visible.
I get inside the brand, founder, product and customer world.
I find the stories, obsessions and opportunities hiding in plain sight.
I turn them into a clear creative world and a strong point of view.
I create it with you, create it for you, or give your team the direction to run with it.
Creator eye. Founder brain. Teacher.
Part creative director, part content brain, part founder brain. I can see the idea, shape the world around it, then actually make the thing.
Based in Perth. Working all over. Usually happiest somewhere inside a good brand with my camera out and about 47 ideas in my head.
I am a bit delulu and believe anything is possible, my human design being a 5/1 Emotional Manifestor. Need I say more.
I trained in design, taught art and design, then built my own food brand from scratch. Packaging, content, campaigns, production, retail, export, the lot.
So when I come into a brand, I’m not just looking at whether it looks good. I’m looking for the spark. The thing that makes it different. The stories hiding in plain sight. The bits everyone inside the business has stopped noticing because they see them every day.
That’s kind of my sweet spot.
A series of five reels putting their milk into five different scenarios. I booked a house to use as a studio for the morning and shot most of it in there.
Three recipe films made to carry their upcoming ebook, shot so the truffle is the thing you remember rather than the plating.
Founder Q&As, the brewing process on film, and the bottles shot against the Swan Valley, because that is where they are made and it is half the brand.
Founder Q&A pieces, the granola and the slices being made, BTS of the team, and material directed specifically to run as ads.
Behind the scenes with the founder. B-roll, short pieces on where the idea came from, and the product in stores with her standing next to it.
Tell me what feels stuck. I’ll tell you where I’d start.
