I go in first
Before we speak I go through your website, your Instagram, your founder story, your products and whatever marketing you are running now.
Ninety minutes to find the spark, sharpen the story and map the creative direction. I take your brand and show you where I would take the content. It is If This Was My Brand, except it actually is your brand.
You are posting. It is fine. It looks like everyone else in your category and it is not doing much, because there is no world around it. Just product, on a background, again.
What I do is look at a perfectly normal product and see an entire world around it. The angles, the characters, the details nobody else is filming, the story that only your brand can tell. That is the part people cannot outsource to an agency, and it is the part I can hand you in an afternoon.
This is the remote version of my brain. No shoot, no travel, no retainer. You get the thinking, then you or your team go and make it.
Founding rate for the first round of brands. It moves to $1,500 + GST after that. Paid in full before the session.
I look at a perfectly normal product and see an entire world around it.
That is the thing you are actually buying.
Before we speak I go through your website, your Instagram, your founder story, your products and whatever marketing you are running now.
One focused session where we pull apart what makes the brand interesting and where the content could go. Recorded, so you are not taking notes.
I turn the session into your territories, ideas, angles, references and direction, and send it through within the week.
It is yours. You run with it, or your content person does. I am not in your week after that.
How it works. Paid in full before the session. One channel opens when we start and closes when the direction lands. Deliverables are objects, not hours. The founding rate holds for the first round of brands, then it moves to $1,500 + GST.
No. The Brand Edit is built to be remote and it runs on Zoom, so it works wherever you are. I have run sessions across Australia and I am happy to work around a European or US timezone.
Your website, your Instagram, your products and whatever marketing you are running now. I go through all of it before we speak, so the 90 minutes is spent on the good part rather than on you explaining your business to me.
No. This is the thinking, not the making. Nothing is filmed. If you want it made as well, Content in a Day is the done-for-you version.
Established, founder-led brands with a product people already like, and usually someone in-house who can make content but needs a direction to point at. It is not built for a brand that has not launched yet.
Yes, and I would rather they did. Whoever is going to make the work should hear the thinking first hand.
Yes. You get the recording, so nobody is taking notes instead of thinking.
Within the week after the session. Territories, ideas, angles, references, hooks and the 60 to 90 day direction, all in one place.
Then we talk about it. Plenty of brands start here and move on to a Content in a Day or a Brand Immersion, but nothing about this one obliges you to.
If you have been watching the reels thinking okay, but what would she do with mine, this is the answer to that question.