Creative Direction Day / M.E Creative

01The idea

Most brands do not need more content. They need someone to decide.

The website says one thing, the packaging says another, the emails sound like a different company and the social is whatever there was time for that week. None of it is bad. It just is not pulling in the same direction.

This is a day of decisions. I look at all of it in one sitting rather than five separate conversations, and I make the call. You are not handed six routes to choose between.

02The Creative Direction Day package

What’s included:

A Creative Month Map
- Five to eight pages. What to make, in what order, and what it needs to look like, written so somebody else on your team can go and execute it.
A look at all of it
- Website, social, emails, packaging and campaigns, reviewed together so the decisions actually line up.
Direction, not options
- I make the call and tell you why. Choosing between six routes is the problem, not the solution.
A shot list you can hand over
- The content the month needs, specified clearly enough for your in-house person or your photographer to go and get it.

Priced on the call

Paid in full before the day. One consolidated round of feedback on the map.

This is for

Brands already making content that looks scattered
Founders too close to it to see their own brand clearly
Teams with an in-house content person who needs directing
The month before a launch, a season or a rebrand

This is not

A full rebrand
A strategy deck nobody opens again
Ongoing management
A day of me agreeing with you

How it works. Paid in full before the day. One channel that opens and closes. One consolidated round of feedback on the map.

Most brands do not need more content. They need someone to decide.

What’s included:

Need the direction before the making?